The 3 Steps to Attracting Agents
Step 1: The Invite
Most agents get overwhelmed trying to attract new agents. They don’t know how, they aren’t “recruiters,” and they get shot down and rejected.
When that happens, they quit trying.
But it doesn’t have to be overwhelming — and it doesn’t have to create rejection. If you know what you’re doing, attracting agents is easy.
The first step is the “invite.” And with Attraction Dominator™ there are two ways to invite: personally, or automatically…
The Personal Invite
The reason most agents fail in attracting new agents is they try to “sell” their brokerage on their initial approach. When that happens, they usually get shot down.
The most effective way to attract is not to “sell” but simply to “invite.”
“Inviting” is all about peaking curiosity so an agent will watch an Attraction Video.
Then you let the video do the persuading, not you.
As I mentioned, for more than 15 years I mastered the art of helping organizations attract new sales agents to their teams. The process I developed typically doubled a team’s growth rate within 60 days, and quadrupled it within 4 months.
The process is always a 3 step process…
It starts with a simple “invite” to create curiosity. Then an interest-creating message to get them wanting to learn more. Then a full explanation that “sells” the opportunity and persuades them to join.
The personal invite is simple. It’s usually a one-sentence a question.
For example, “if there was a way to earn more than 100% commission, get ownership in the brokerage, and create a walk-away recurring income while selling homes, would you want to learn more?”
And if they say “yes” (which most will), all you do is text them a link to your Attraction Video.
See how simple that is? It takes NO skill. It gets NO rejection.
And because it’s so easy, anyone can do it.
The next way to invite is the “automatic” approach…
The Automatic Invite
If your clothes are dirty, you can wash them by hand, or put them in a washing machine and let it wash them for you.
And if you use the washing machine, it requires no personal skill or effort.
That’s how it is with the “automatic” invite. And to understand it, I need to share one more tool that ties into it. It’s called Attraction Cards™.
Attraction Cards™ are specially-designed postcards we mail to agents you want to attract. The postcards do the inviting for you so you don’t have to.
Simply give us a list of agents you want to invite. We’ll match their home addresses and mail them Attraction Cards™ every month.
The postcards are branded to you, create curiosity, and send the agents directly to your attraction video.
And what’s even better is we’ve developed proprietary technology that is used with Attraction Cards™ that automatically notifies you when an agent goes to your attraction video, and tells you exactly which agent went.
Attraction Cards™ are easy, simple, and can be a game changer in attracting agents.
You can use them to target agents you know or even agents you have never met.
And finally, Attraction Cards™ are mailed on an exclusive basis. What that means is once you give us a list of agents to mail, we won’t let any other agent mail anyone on your list — that list is exclusively yours.
The only “catch” is the exclusivity is on a first-come, first-served basis. So the key is to start targeting your agent relationships now before another agent gets to them first.
Step 2: The Attraction Video
The second part of Attraction Dominator™ is the attraction video.
This is a powerful, 4 minute video that generates immense curiosity to learn more about your brokerage.
The video has a short overview with powerful testimonies from other agents. They share how their business has grown since joining; the amount of stock they’ve received; what the recurring income has meant for them; and more.
When agents watch the video, it makes your opportunity become REAL, and gets them asking you to tell them more.
And when they ask you to tell them more, it’s easy to take them the next step!
Step 3: The Demo Site
The final part of Attraction Dominator™ is the demo site. This website explains your brokerage opportunity and why to join.
Attraction Dominator™ can work with any demo site. At the end of the attraction video, the prospective agent requests more information and is immediately redirected to any demo site you desire.
By default, we redirect agents to a specially designed site that not only reinforces the key reasons to join your brokerage, but also systematically kills objections that keep most agents from switching.
What we’ve found is most agents who do not switch don’t do it because they don’t understand the value. So the role of the demo site is to eliminate confusion and demonstrate the value of why they should join.
Think about it … if they understood your brokerage’s value to the same degree as you do, they would join immediately, wouldn’t they?
That means the reason they don’t switch is simply because they don’t understand.
But with this powerful demo site, it is almost impossible for them not to understand … and not want to join!