Select the Right Area to Farm
Your first step to earning $100,000 in your first 12 months in geographic farming is to select the right area to farm — an area capable of you earning $100,000 in your first year. Your assignment this week is to decide which areas you think you would like to farm, then using our 5 step formula, identify the right areas to farm. Here are your steps:
1. Make a list of at least 5 to 8 potential farm areas
A “farm area” is simply a neighborhood, subdivision, or section of town you would like to focus on in selling homes. Each area should likely be between 100 and 300 homes. If you have a single, large subdivision (for example, 1,500 homes), break it down into logical smaller sections of 100 to 300 homes each. The reason to break it down is two-fold. First, most agents don’t have the budget to start targeting 1,500 homes. And second, each section will perform differently … some will be great performers, others poor performers … and breaking them down will help you identify the best, most profitable areas.
2. Analyze each farm area
Use the 5 step formula spreadsheet downloaded below, and follow the instructions from the training video how to use it to identify the best areas.
Click Here to download 5 Step Formula
Marketing Fundamentals That “Crush It” In Getting New Listings
If you give a man a fish, you’ll feed him for a day. If you teach a man to fish, you’ll feed him for a lifetime. So your second step is mastering the fundamentals of what drives in new listings so you can get listings for a lifetime. Your goal this week is to go through the 4 videos below … they take you step by step through the fundamentals of how to get listings in a geographic farm.
Launching Your Marketing
Your next two weeks is when the FUN begins! This is when you start launching your marketing into your farm, and being laying the groundwork to harvest listings on an ongoing basis. How effectively you perform this step will significantly determine how likely you are to earn $100,000 in your first 12 months in your farm. To be diligent!
There 6 primary ways to get listings in a farm. Click the link below to download our book, “The TOP 6 Ways To Generate Listings In A Geographic Farm,” and also to download 25 professionally written marketing postcards you can use to marketing to your farm. The training video below is a companion with the book. Read the book, take notes on what to implement in your farm, and within the next 2 weeks start implementing at least 2 or 3 methods, if not more.
Click Here to Download “The TOP 6 Ways” book and Marketing Postcards
Supercharge Your Results for MORE Listings
The final phase of launching your farm is culminated in Weeks 5-6. This is where you’ll learn how to win even MORE listings that come on the market in your farm. If you currently list only a handful of homes a year right now, these last two weeks will be crucial in helping you master the art of winning more listings. If you are a listing agent “pro” already, you’ll still get great value from these 2 weeks. In fact, you’ll see at least a 15-20% increase in new listings by applying what you learn. These last two weeks will be to go through the 5 part training series on the 7 Steps to Prospecting and Getting Listings in a Geographic Farm. Have a pen and paper handy to take plenty of notes. Start applying what you learn. This information is worth its weight in gold in terms of helping you get even MORE listings in your farm.
1. “Crystal Ball” Analytics to select the most profitable farms over the next 5 years
Our “Crystal Ball” analytics that gives you an easy way to identify which farms will be the absolutely most profitable ones not only for today, but for the next 5 years. If you are going to invest in a farm, it makes sense to focus on the ones that will produce the most long term.
2. The TOP 10 ways to market to a farm that are free or low cost
Add additional touches to build trust among homeowners in your farm and dramatically increases new listings fast. This is a two part, one hour training on the top 10 easiest and least expensive things you can do to add those additional touches and get more listings.
3. Masters of Farming LIVE interviews
Powerful, live interviews with agents who found unique, low cost (or no cost) ways to dominate their target lists and earn large 6-figure incomes … within a year.
Part 1 – Marla Chappa
Part 2 – Stuart Sutton
Part 3 – Krista Mashore